Apple's keynotes started a trend that many other tech companies have followed. Not a livestream that millions are watching. Narrator: It feels like a small presentation you were invited to. Narrator: And they talk in a conversational tone. Schiller: We all love the cameras in our iPhone. Jeff Williams: We think you're gonna love everything about the new displays on Series 4. Schiller: Well, you are going to be blown away with the pictures you can take with the iPhone XS's camera. It also helps that Apple's presenters are experts at keeping the audience engaged. But it still manages to keep the message clear and simple, often using a single phrase per slide. It prefers fancy marketing terms, like Retina or 3D Touch. Narrator: Apple doesn't spend time talking about RAM or milliamps. Narrator: You just need to know that this new version is better than the old one. Tom Boger: Five times faster than before. Phil Schiller: 40% more energy efficient. Apple talks in percentages more often than specifics. If a speaker keeps saying revolutionary, you walk away thinking this phone is revolutionary.īut you won't find too many specs in an Apple presentation. Repetitive exaggeration drives home Apple's message about a product. That same segment says beautiful seven times. Just listen to this description of the Apple Watch. Apple describes everything with superlatives. You might have also noticed that they exaggerate.a lot. Apple products aren't presented as just computers or phones. Part of that impact is growing communities. He also explains the positive impact Apple has had. Narrator: And shows how Apple has been in your life for years. ![]() Tim Cook takes the stage, says "good morning." And make a product feel larger than life. These build suspense leading up to a product reveal. ![]() I happen to like this town ♪Īpple includes several more videos throughout its presentation. It's about imagination, accessibility, or even New York City. The keynotes always open with a video, which conveys a theme or idea that the keynote echoes. Over the years, the presentation has gotten flashier, but the story hasn't changed. But it isn't just showing new products it's telling a story. Narrator: Apple has been holding this style of presentation for over 20 years. Tim Cook: We've got some really exciting things to share with you, and we're gonna have some fun along the way. ![]() Narrator: Before we get a new iPhone, we get an Apple keynote. Your primer for everything to expect from Apple WWDC 2022 is here.Account icon An icon in the shape of a person's head and shoulders. The benefit here is that you can watch the event on your TV for an eye-popping experience. If you launch your Apple TV, access to the keynote should appear right at the top of the interface in the Watch Now content carousel. Just like on YouTube, this will let you set up a reminder for the Apple keynote so that you can return to Apple’s Events page and catch the announcements live when it kicks off.Īpple will also feature the keynote live stream prominently on its Apple TV streaming platform. Similarly, you can head over to the Apple Events page on the official website and right at the top of the page you’ll see the option to add WWDC 2022’s keynote to your calendar. Depending on what your YouTube notification settings are you should get a little reminder later today when the event goes live. If you head over to YouTube proper and open up the WWDC 2022 Livestream, you should see the option to set a reminder if you’re signed in to your Google account.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |